Sorensen said when he first started, he’d build instruments in ways that he thought “were cool” or that “sounded good.” Then, something finally dawned on him.
“I realized it really didn’t matter what I thought,” he said.
This idea — a philosophy he calls “player first” — is about providing musicians with exactly what they need. Every new instrument is preceded by a “consultation discussion,” held in-person or via phone or email. Sorensen then creates ultra-customized instrument specs for each customer. This customer-focused approach is why it often takes an entire year from the first contact to receiving the completed instrument. Bottom line: Quality takes time, and it sounds as if Sorensen focuses extensive energy on discovering the unique needs of each customer.
He’ll find out how the person plays, what he or she plays, and how the mandolin or guitar will be used.